In 2015, the demand for new cars dropped to a frightening minimum. Political and economic instability, the war in the east and, of course, the devaluation of the national currency. All this led to a significant decrease in purchasing power.
Nevertheless, closer to the end of the year, Ukrainians bought up almost all warehouse stocks of budget cars. The infographic shows and once again proves that in recent years the middle class has practically disappeared. More precisely, those who thought about a car for 40 thousand dollars eventually got a car twice as cheap. But the premium segment, on the contrary, attracted new customers. Some brands showed impressive sales growth, up to 300%!









