One of such brands is BOSCH. In fact, almost every motorist has a part or component in their car produced by this company. But even if it so happens that you do not use motor vehicles, the products of this manufacturer still surround you. These can be household appliances, power tools, heating or air conditioning systems. In addition, the company produces a huge number of sensors and controllers used in various types of electronic systems, both industrial and household purposes.

Recently, for many motorists, the problem has become not even the rise in gasoline prices, but utility bills. Nowadays, the amounts for gas or electricity consumption sometimes exceed the costs of fuel for a car. And here BOSCH specialists, as in the automotive sector, are at the forefront of manufacturers of products using innovative technologies. You have probably heard about "smart home" systems? Yes, it is indeed expensive, but only at the installation stage, since during the period of operation the system helps to save significantly. How about, for example, a gas heating boiler that can not only track the temperature indoors and outdoors with the help of sensors, but also go online to find out the weather for tomorrow and plan its work in advance? Fantastic? For BOSCH, this is a harsh reality.

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And in order for the heat generated by the boiler to be used most efficiently, you can install special batteries – radiators with increased heat transfer. The same can be said about autonomous power supply systems. And in our country, where half of the year falls on cold weather, such systems are very relevant. Some readers will note that BOSCH is expensive. We will not argue, it is not cheap, but in this particular case, the consumer overpays not just for a beautiful badge, he buys quality. And as life experience shows, quality things allow you to save more during operation than was spent at the initial stage of purchase and installation.

For example, let's take ordinary car spark plugs. By installing those from an unknown brand, you risk getting a bunch of problems. Either the engine does not start in cold weather, or it "misfires", or detonation appears and fuel consumption increases. By installing a high-quality set from a manufacturer that guarantees quality on the engine, you cut off almost all problems for the entire period of operation. If you are guaranteed a certain mileage before replacement, you can be sure that it will be so.

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But still, how are things going for BOSCH in our country? To find out, we went to a press conference dedicated to the results of Robert Bosch's work in the region that covers all CIS countries. The event itself took place in the Russian capital, in the building of the company's new central office.

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The turnover of the Bosch Group of Companies in this region in the 2014 financial year amounted to 774 million euros. The overall business growth, expressed in local currencies, reached the planned level of 10%. At the same time, Ukraine accounted for 44 million euros. The figure could have been higher, but political nuances took their toll.

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Despite this, at the press conference in Moscow, member of the Board of Management of Robert Bosch GmbH Uwe Raschke stated: "The region is of particular strategic importance to Bosch, and we are confident in its long-term prospects. In 2014, we managed to increase our share in several markets at once, despite the decline in demand and the overall slowdown in economic growth." As Mr. Raschke further noted: "Given the economic situation, it is important to focus on localization of production and development, optimization of logistics and improvement of service quality. According to the company's forecast, the recession in the economy and the unstable political situation will affect Bosch's business. This year, the slowdown in business activity will continue in Russia. This also has a certain impact on our business," - it is not difficult to guess that Uwe Raschke also means Ukraine.

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But fans and partners of the company should not worry too much about the decline in business activity, since Robert Bosch GmbH is a company that views the CIS market from the point of view of a long-term perspective.