Toyota has decided to originally advertise its hydrogen sedan Mirai in the US using billboards that purify the air.
Outdoor advertising structures received a unique coating based on titanium dioxide, which allows neutralizing nitrogen oxides (NOx) present in the air and harmful to humans.
37 such eco-friendly billboards will appear in Los Angeles and San Francisco. Japanese developers claim that in a month such advertising can process a volume of nitrogen oxides comparable to the emissions of 5,300 cars.
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