A new Audi Sport brand was presented in Ukraine

Anna Tkach

AutoPortal editorial team

1,711 views 2 min read

Porsche Ukraine, the official importer of Audi, has introduced a new brand on the Ukrainian market - Audi Sport. It will combine the model lines of Audi sports cars: RS and R8.

In August 2015, automaker Audi AG launched Audi Sport in Australia as an experimental program. After the successful completion of the experiment, Audi Sport grew into a separate brand, which included the top versions of the ultra-fast RS and R8 models. Now the Audi Sport brand represents high technical achievements of modern automotive engineering and a benchmark for the development of the most advanced automotive technologies of the future.

The new brand positions the RS and R8 model lines more clearly on the market. As a result, consumers can better navigate the entire Audi model range and the top sports cars of Audi Sport.

The first step in bringing the Audi Sport brand to the Ukrainian market was the Audi RS Experience 2016 road show featuring ultra-powerful sports cars: Audi RS6 Avant performance, Audi RS7 Sportback performance, and Audi RS 3 Sportback. This national-scale event lasted more than two months and demonstrated to fans of high-tech cars all the advantages of the new sports models that will become part of Audi Sport. In the near future, Audi AG plans to develop and implement a new showroom concept in global markets specifically for showcasing the high-tech products of the Audi Sport brand. In Ukraine, Audi Sport brand cars will be available at the official Audi dealer network.

“Audi Sport is unique sports cars that combine speed, modern design, and high technology, with engines that pulse with the desire for motion. Bringing a new brand to market is another stage in the technological evolution of Audi AG,” says Josef Graf, Director of Porsche Ukraine.

As part of the sports brand launch, the importer organized test drives for media representatives, during which journalists had the opportunity to personally test three charged Audi models at an airfield near Kyiv.