The auction will take place in the American city of Naples, Florida. The bidding will be held in January during the traditional "Winter Wine Festival." All proceeds will be donated to charity.
The Rolls-Royce Phantom put up for sale is painted purple, and the interior is trimmed with snow-white leather and adorned with a plaque confirming the first serial number of the example.
As a bonus, the future owner of the unique Phantom will receive a six-liter bottle of California wine from Alpha Omega.
