As part of the study, photos with hashtags containing the names of various brands and models were analyzed. It turned out that the most photos on Instagram with the hashtag BMW – 60 million. The second and third places were taken by Audi and Mercedes-Benz.
The most popular car brands on Instagram:
- BMW;
- Audi;
- Mercedes-Benz;
- Subaru;
- Lexus;
- Dodge;
- Honda;
- Land Rover;
- Tesla;
- Volvo.
But among models, the Audi Q8 crossover leads – 224,079 photos. Next come the Land Rover Defender and Range Rover Sport.
The most popular cars on Instagram:
- Audi Q8;
- Land Rover Defender;
- Range Rover Sport;
- Dodge Challenger;
- Toyota Land Cruiser;
- Mini Clubman;
- Audi Q3;
- Audi A7;
- Dodge Charger;
- Kia Stinger.
The results were surprising, because it turned out that, for example, exotic supercars are not particularly popular on Instagram. And electric cars have low indicators – even Tesla only takes 9th place, and its models did not make it into the TOP-10.
