Car seller Dick Lavt studied hashtags with car brand and model names and counted views of videos featuring these cars. It turned out that the most popular car brand on TikTok is BMW. In total, it gathered 22 billion views.
In second place with a significant gap is Audi (9.3 billion views), and third place goes to Jaguar (6 billion). Next come Porsche (4 billion), Ferrari (3.5 billion), Land Rover (1.8 billion), Mini (1.2 billion), and Aston Martin (394 million).
Among models, the Audi TT leads by a huge margin (5.5 billion views). The BMW M3 takes second place (980 million), and the BMW M2 is third (964.6 million).
The most popular cars on TikTok:
- Audi TT – 5.5 billion views;
- BMW M3 – 980 million;
- BMW M2 – 964.6 million;
- Audi A4 – 879.6 million;
- BMW X1 – 826.4 million;
- Audi R8 – 736.3 million;
- BMW M5 – 736 million;
- BMW iX – 473 million;
- Jaguar XE – 457.2 million;
- Audi RS6 – 385.6 million.
Dick Lavt also noticed a number of interesting trends. For instance, the preferences of the TikTok audience and, for example, YouTube differ greatly. Moreover, crossovers are somehow very unpopular on TikTok, even though they are in huge demand worldwide right now.
