This year, according to the publication, Toyota is recognized as the most expensive brand. Its value increased by almost 11% over the year (to $42.1 billion), making the Japanese company the most expensive among car manufacturers.
In second place is the German brand BMW, and its eternal competitor Mercedes-Benz closes the top three. In total, 12 automotive companies made it into the overall ranking of 100 brands. Volkswagen showed the worst dynamics among automakers. Due to the fuel scandal, the value of the German concern fell by 5%.
Overall, the list of the most expensive car brands looks like this:
Speaking of global brands in general, Apple is currently the most expensive. Google is in second place, and Microsoft takes third.
