About the Hyundai brand

General Information
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Hyundai Motor Company is a South Korean company specializing in the production of passenger cars. Hyundai loosely translates to "new time" or "modernity." <\/p>

The creators of Hyundai Motor Company needed more than 30 years to conquer this "new time" and become a leader in the global automotive industry. It was a long process of formation involving thousands of company specialists. Only thanks to their tireless diligence, professionalism, persistence, and continuous learning did Hyundai achieve well-deserved success among the renowned giants of the global automotive industry.<\/p>

Hyundai Motor Company is a South Korean company specializing in the production of passenger cars. <\/p>

The headquarters is located in Seoul. <\/p>

History of the Corporation
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Amid the post-war construction boom, Hyundai Construction founded Hyundai Motor in December 1967, thus contributing to the development of the transport and engineering industries in South Korea. In 1968, Hyundai, initially known as a shipbuilding and design firm in various civil engineering fields, began automobile production.

Initially, the company produced the Ford Cortina MK I under license. In 1973, a development department headed by George Turnbull began operations. Using design input from Giorgio Giugiaro and his Ital Design, as well as production know-how from Japan and the UK, Hyundai managed to launch its first model. As a result, the Hyundai-Pony 1.3 appeared in 1985. This subcompact was aimed at the middle class and immediately
gained success in the domestic Korean market.
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In the late 1970s, the company began exporting cars for the first time and gained invaluable experience in foreign markets.

In the 1980s, cars, once considered a symbol of wealth in Korean society, became nothing more than a means of transportation. By the mid-1980s, Hyundai had successfully established itself in the export markets of Canada and the USA. A number of models were adapted for export markets. Development of compact models continued. By 1990, total exports to the USA exceeded one million cars.

The first showing of the Hyundai Sonata took place in the fall of 1988. The car partially uses components produced under license from Mitsubishi.
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In the 1990s, Hyundai's long-standing commitment to developing its own technologies began to materialize. In 1991, the company unveiled its first in-house designed engine, Alpha. Two years later, the Beta engine appeared.

The Lantra (Elantra in Korea) first appeared on the European market in the fall of 1990. The second generation Lantra\/Elantra with an elegant body saw the light in 1995. Based on the five-seat sedan, a five-door five-seat station wagon, the Hyundai Lantra Wagon, was produced. In April 2000, the Korean premiere of the third-generation Elantra family (type XD) took place, and in Europe the model was unexpectedly shown in June at the Turin Motor Show.

In January 1992, the world public first got an idea of the future of the Hyundai brand by seeing the first concept car HCD-I, which established the tradition of creating original concept cars, including the HCD series.

The model with a sports coupe body, Hyundai HCD-II, presented in 1992, was produced in a small batch. The car was aimed at the market sector interested in prestigious cars but considering similar European models too expensive. The company achieved great success in developing electric vehicles, hybrid cars, and key industrial technologies such as reducing exhaust emissions, improving safety systems, and recycling waste materials.

In September 1994, the company introduced a new generation of X-3 models called Accent (Pony). The design concept of the Hyundai Pony smoothly evolved from the angular shapes of the first X-1 series through the somewhat smoothed design of the X-2 series to the fish-like appearance of the latest Accent X-3 series.

At the Geneva Motor Show in March 1996, the first showing of the sports coupe Hyundai Coupe (in the USA Hyundai Tiburon) took place.

The first showing of the Hyundai Atoz took place in the fall of 1997, and from the fall of 1999 the model was called Hyundai Prime.

In 1998, at the Geneva Motor Show, an updated SUV appeared - the Hyundai Galloper II. The basis for the first four-wheel drive Hyundai Galloper (Stallion) was the first-generation Mitsubishi Pajero, which was produced from 1981 to 1991. The successor to the Galloper SUV was the Terracan.

In 1998, Hyundai Motor experienced difficult times caused by a sharp decline in sales in the domestic market. Nevertheless, a number of new models, starting with the EF Sonata and XG, brought Hyundai the highest ratings from the international automotive press. This was a period of corporate and production restructuring. The acquisition of Kia\/Asia Motors and the merger of HPI and HMS helped Hyundai achieve high economic indicators, allowing it to compete worthily in the global market.

1999 was a time of active and fruitful work for Hyundai Motor. Following the success of the EF Sonata and XG, HMC presented four more latest developments to the public: Centennial, new Accent, updated Coupe, and Trajet. Trajet was Hyundai's first step into the MPV segment.
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Hyundai Equus (in Europe - Centennial) is a top-class model. Equus appeared simultaneously with the related Mitsubishi Proudia in 1999. It is intended for top government officials and corporate presidents, and therefore is equipped accordingly.

The first showing of the Santa Fe SUV took place in January 1999 at the Detroit Auto Show.

In 2000, the XG\/Grandeur XG remained unchanged; it is a front-wheel drive luxury sedan unified in chassis with the Sonata. The model fully meets the strictest European and American safety requirements, is very well equipped, and relatively inexpensive.

In addition, Hyundai Motor signed an official partnership agreement and became the exclusive automotive sponsor of the 2002 FIFA World Cup in Korea and Japan.

Hyundai Motor Company ended 1999 extremely successfully: export volume broke all previous records, reaching almost 701,000 cars, and domestic sales nearly reached pre-crisis levels. The recovery of the Korean economy and the revival of demand for passenger cars allowed Hyundai Motor to strengthen its position in the domestic market and compete worthily with other brands on a global scale.

Hyundai Motor Company and DaimlerChrysler AG established a joint venture for the production of commercial vehicles, to be called Daimler Hyundai Truck Corporation. In June 2001, both companies announced plans for joint production starting in 2004 of a diesel engine for commercial vehicles, the Mercedes-Benz 900 series, at the Hyundai plant in Jeonju. It is planned that this venture will produce up to 100,000 engines annually for Mercedes-Benz 900 series trucks.

Currently, the South Korean company optimistically assesses its prospects. In Europe, the Accent, Lantra, Lantra Combi, Coupe, and Sonata models sell well, as well as the new minibus H1 Starex and the small class car MX, which debuted at the international motor show in Frankfurt.<\/p>

Hyundai in Ukraine
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Since 1999, Hyundai Motors Ukraine has been the official distributor of Hyundai Motor Corporation in Ukraine. The company was established for sales and providing quality service.

In September 1999, the first dealership was officially opened, offering the entire Hyundai model range to Ukrainian consumers. Today, there are 5 Hyundai dealerships in Kyiv and more than 30 across Ukraine.

On February 16, 2006, a new trade and service center "Hyundai Motors Ukraine" opened in Kyiv, which not only meets European quality and design standards but also exceeds them.

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