About the Alfa Romeo brand

The Italian brand Alfa Romeo traces its history back to 1910. It originated from a company that had been assembling French cars since 1906. Initially, the company was called A.L.F.A. (Anonima Lombarda Fabbrica di Automobili). It received its current name in 1915 when it became part of a group of enterprises owned by Nicola Romeo, whose surname was added to the name. In 1986, Alfa Romeo became part of the FIAT group. Already in 1987, FIAT merged Alfa Romeo with Lancia into a new structure — Alfa Lancia S.p.A. Within the FIAT group, the Alfa Romeo brand is positioned as a premium brand with a sporty orientation.